The Bowl Championship Series, which we just defended, didn’t exactly wow the nation when it retained former Bush administration spokesman Ari Fleischer’s firm to run its public relations operation. The move has no doubt been driven by things like PACs popping up to push for a major college football playoff, and threats of congressional investigations. This, eh, doesn’t look good on the surface.

We never liked Fleischer. He acted like a hyped-up douchenozzle during the 2000 campaign, and when moved into the official press secretary role, had to behave like an asshole. Every White House press secretary does. We’re pretty sure it’s in the job description. That’s only the first problem.

The second problem is that Fleischer’s name is irreparably tied to the Bush administration, which in the second term so alienated the voting public that Congress flipped to the Democrats and a first-term senator with a funny name was able to take the White House. Not a good track record, there.

The laughs resounded across the college football blogosphere. As says Dr. Saturday:

It took me a couple go-rounds this weekend to realize the headline “Bowl Championship Series hires ex-Bush administration spokesman to improve public image of BCS” wasn’t another magisterial offering from The Onion — the haphazard hand of reality couldn’t possibly align such note-perfect satire on its own accord. But sometimes, I guess, you really can’t make this stuff up.

And look at that picture — he’s clearly angling to make sure Texas gets in the national championship game. Conspiracy!